Beauty vs. Social Media

Before social media, beauty products were more exclusive to celebrities because of lack of knowledge. Mainstream makeup was found at the drug store, skincare was made at home, and hair products were very slim picking. Throughout the development of social media, brands are able to advertise to a larger audience and use celebrities and influencers to persuade more people to try their products. These advertisements are widely seen on Kylie Jenner's Instagram page for example, and these promotions allow for a product to be seen on a larger platform.

These celebrities and influencers often have meet-ups or events where they can promote a brand, and they will have hashtags and geo-filters to create a large location based narrative with whomever attended that event. This allows people who are unable to attend, to see the promotion.

With all of these advertising brands on social media, makeup is now more widely available than ever. Although sponsored posts can get repetitive and irritating, these promotions are vital in the growth of the industry. Now, people in this community are able to see new products before their launch date, go to different sponsored events to learn about new product, and connect with other beauty lovers using hash tags and other features of location based narratives to create a beautiful community.