Creating a brand is hard enough, now you have to market it. The best way to market a brand with limited money is to establish a strong social media presence whether your brand is selling a product or a service. The best platforms to do this include Twitter, Instagram, Facebook and Snapchat to keep your clients up to date with your company.
To ensure that you're consistent with posts and uploads, a set posting schedule not only would benefit your clients knowing when to see a new post from you but it would also help your sanity! Running four platforms can be overwhelming on top of taking care of your personal accounts, but creating content ahead of schedule will ease your stress, and it will allow you more time to edit and photos, videos or captions so that you give the best content to your followers.
The days and times that you choose to upload your content on any platform can significantly impact the traffic of your post. This can be monitored by downloading apps that track how many users are on whichever platform at any time, one great app for this is "WhenToPost: Best Times to Post" that is free in the app store. You can also just google the best times to post and there will be a lot of updated posts every few months with different statistics.
One of the most important aspects of social media is reaching out to other users to get more people to click on your profiles. There are many ways to do this such as using hashtags, geo-tags, and collaborating with other users. Collaborations with similar companies can enhance traffic to your page by getting some of their followers.
Social media evolved marketing to being able to connect to a larger audience faster. Platforms are easily made into business accounts and they are 100% free and easily accessible. I highly recommend to keep as many social media sites active for your business page to reach as many users as possible and to keep on top of the updates on each platform.