

Lets make a change!
What's the point of studying this?
The makeup industry is overpopulated on social media, and it is shaping the lives of millennials and generations below with negative aspects such as beauty standards and positives aspects such as expressing creativity, but this creativity is getting lost between formulaic makeup accounts. Makeup should be demonstrating divisiveness and imagination. It is also important to understand that influencers gain popularity and monetary values and there is not always passion behind their work. In order to preserve the integrity of the creative makeup industry, people must take into account how burnout can impact the work of these influencers and how these formulas frame their brand as honest and professional even if that is not the case.
The information being explained does not only apply to the makeup industry, but creative burnout can be relevant across most professions. Focusing on creative burnout in general can improve the work lives of many people. This idea can spread across hobbies, jobs and life-styles which is why this piece of research should be analyzed and reproduced.
We can transform the idea of being creative! Let's improve our creativity and allow brands and influencers take the time to improve theirs!