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• Who is your favorite beauty influencer on social media?

  • Viva Glam Kay

 

• Why do you choose to follow them?

  • She’s pretty, I like her looks; she does everything from bold to natural looks.

 

•  What do you like about them? 

  • She doesn’t have any plastic surgery and she relies on makeup to alter her looks.

 

• Why do you choose them over others? 

  • I’ve been following her for a long time, she was the first person I started watching on YouTube so I like the familiarity of her channel.

 

• Do you think he/she influences how you do your makeup or how you choose to pick your favorites brands/ influencers?

  • not really, I just use her for inspiration more than copying what she does.

 

• Which platform do you prefer to use for makeup? Why?

  • Instagram – The short videos keep my attention the most.

 

• What is your favorite makeup brand? Why?

  • Fenty Beauty – because of inclusivity. Rihanna doesn’t only have a wide range of shades but all of the undertones that you can think of.

 

• How do brands and influencers use creativity with social media?

  • It’s not always even about the makeup or colors, when they have a such a short video on Instagram, but they do so much in 2 minutes and use cool transitions and music. The makeup look has to correspond with all other aspects of the video.

 

• Describe a good example of makeup creativity

  • When people think of different ways to do their makeup, like different routines that no one really does.

 

• Describe a not so good example of makeup creativity

  • When all of those girls on Instagram do their eyebrow videos and they never turn out good.

 

• How do you feel when a brand or influencer takes a break from social media because they feel burnt out?

  • Good for them – its stressful and they still have a life and they’re still human.

 

• What techniques do you use when you are burnt out with makeup or end up in a routine?

  • I take a break and I relax. I like to dance so I will focus my creativity on something else.

 

• Would you say that there’s a type of makeup routine that is popular? If so, describe it.

  • Perfect eyebrows with long lashes and a little bit of highlight with lip gloss. I even do this look a lot.

 

•  Do you think that influencers and brands stick to that style to gain followers?

  • There are definitely influencers and brands that stick to that style and it is probably to gain or at least keep their followers.

 

• Are influencers and brands more popular when they think outside of the box?

  • Yes

 

• How do you feel about the over saturated beauty world on social media, is it good that people can express themselves or is it difficult to find genuine makeup artists due to monetization?

  • It’s okay, it gives more options to learn all kinds of things from all kinds of people and I would rather have over-saturation than under-saturation.

 

• As a consumer, what do you look for in a brand or influencer?

  • Something Fun and different. Something that stands out that we haven’t seen before.